Focus Marketing + PR is a Colorado-based boutique marketing firm specializing in providing small and medium-sized businesses with tools to navigate the constantly changing digital world.
Tailored Marketing Solutions
We work closely with our clients to create customized marketing solutions that will help them achieve their unique goals. With an in-depth knowledge of local markets, we deliver significant ROI for digital marketing campaigns. We also help our clients gain exposure in the news media—both locally and nationally—through placements designed to showcase them as experts in their fields.
Small Firm Touch, Big Firm Results
As a client of Focus Marketing + PR, you can expect to receive the personal attention you deserve and results that are far beyond what you can achieve through DIY marketing. We exhibit a level of integrity, professionalism, and quality that you would expect from a large firm while maintaining the personal touch of a small firm.
Family Friendly Focus
Focus was a pioneer in shaping the virtual workplace. We found that the traditional workplace was not a good fit for most families with young children. As a result of this reality, and thanks to modern technology, we have created an approach to working that benefits both our clients and our employees. Focus team members all work remotely and on flexible schedules. We hope to create a positive social impact both through our workplace structure and through our approach to client services. We love working with other business owners who share our values and promote family-friendly policies and a great quality of life for their employees.
About Our Team
Niki Lopez, Owner
Following a career as a producer and sports reporter for NewsRadio 850 KOA in the Denver metro area, Niki found her true passion—marketing—after accepting a position as the marketing director for a small, family-owned contracting company. Niki was then hired as a franchise marketing consultant for a large national franchise organization, which led her to discover that she had a true talent and love for consulting with franchise owners on how to make their local markets work for them.
Niki founded Focus in 2009 after recognizing the need for a boutique online marketing and public relations firm in Denver. Using her extensive media contacts along with her native-born knowledge of Colorado and the Denver market, Niki has built Focus to fit her original vision of helping business owners achieve their dreams and goals through smart and effective marketing and PR strategies.
Niki currently resides just north of Denver with her husband Cory, son Brooks, daughter Teddy, and her three dogs, Miranda, Hazel, and Leo. In her free time, she is an avid reader and enjoys working out and taking care of her kiddos.
Jennie Castles, Chief Marketing Officer
Another Colorado native, Jennie was born in Boulder but eventually fled north to CSU, where she graduated with a business degree. Knowing that she had a passion for both economics and marketing, she then worked in corporate marketing in the luxury travel industry while pursuing her graduate degree. Jennie received an MA in marketing from University of Colorado at Denver in 2009.
Jennie joined the Focus team in 2011 after the birth of her first daughter. She knew she wanted to keep her marketing skills sharp but also knew that she wanted more time at home and flexibility to work around family needs.
Jennie currently lives in Denver with her husband, two daughters, and dog. She is a baker, aspiring book nerd, and lover of chai lattes and long naps.
Jo Jensen, Bookkeeper & AdWords Manager
Jo has several roles at Focus, but as Niki’s mother, she also deserves credit for Focus’s very existence! Jo was born in Philadelphia but moved to Colorado at the age of 9. When Niki and her brother were small, Jo started an in-home daycare, which she ran for 14 years. Then she helped her husband run Genesee Heating and Cooling for 20 years. After selling GHC in 2007, she started her own consulting businesses to help share her extensive knowledge of business operations.
April Slater, Copy Writer
With a passion for writing and an itch to add more to her days than carpools and PTA, April joined the Focus team in 2017. Previously, she was solely devoted to managing the day-to-day of her family and keeping up with her husband’s travel schedule.
In a past life, April did national and international employee and sales communications for Level 3 Communications (now Century Link) and before that dabbled in media and industry relations at a Denver-area public relations and advertising agency. April holds a Bachelor’s of Arts Degree from Colorado State University, and has called Colorado home for more than 30-years.
April lives in Denver (right down the street from Jennie. Ha!) with her husband, two daughters and naughty puppy, Walter. When she’s not wordsmithing, you’ll find April in a good book, jet-setting for a long weekend, rearranging dirt in her garden or soaking up the Colorado sun.
If you have any questions or would like to schedule a complimentary consultation, please contact Niki at 303.949.1876 or email@example.com.