The Importance of Mobile Friendly AdWords

Got your AdWords up and running? Great! We definitely recommend this as a first step for any business entering the world of digital marketing. But did you know that you should also be thinking about mobile friendly AdWords and about tailoring your ads based on which device your customers are most likely to be using?

Mobile Friendly AdWords: The Lowdown

We’ve talked before about the importance of mobile friendly websites – the gist is that your site should be easy to read on a smartphone, since that is how so many people browse the web (over 50% of searches!). The same principle is true for AdWords pay-per-click ads. Google has made certain suggestions about how to create mobile friendly AdWords campaigns, but if you get lost in all the technical jargon regarding sitelinks and conversion tracking, don’t worry! We can totally handle creating both mobile friendly and desktop friendly ads as well as monitoring which seems to be most successful for your particular business.

Why Are Mobile Friendly AdWords More Important for Certain Businesses?

All businesses should strive to have a mobile friendly website. Full stop. But mobile friendly Adwords are more important for some businesses than others. If you have a brick and mortar store that people are likely to be searching for as they are out and about, DEFINITELY get mobile friendly ads in place. However, if you are more focused on ecommerce, mobile friendly ads are less likely to lead to conversions (i.e., people actually clicking “buy”). Many people prefer not to make purchases on their smartphones, so you are more likely to get solid leads with ads that are tailored to the desktop/laptop experience.

The good news: AdWords allows you to see which device people are using when they click on your ads. So we can easily take a look and see whether mobile friendly AdWords should be a priority for your digital marketing strategy.

Ready to get started? Contact Niki at [email protected] for a free consultation.