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Managing SEO for Your Website

If you don’t know much about websites, you have still probably heard the term “SEO” repeated at frequent intervals in recent years. For small business owners, you are probably wondering how you can do a better job managing SEO for your website. Our quick answer: hire a professional!  We explain why below.

Key to Managing SEO: Ask for Help!

 

For the non-tech savvy out there, SEO stands for Search Engine Optimization.  Basically, it is how people find you when they search online.  You are optimized when you appear high on the page for a search that is focused on the service you provide.  So if you own a toy store in Denver, you want to be the first thing people see when they search “Denver toys.” SEO is all about getting you to the top of the search page.

Managing SEO is very different than placing Google Ads. Google Ads are a paid marketing technique, whereas SEO is based on “natural” search results.

SEO can be very technical, complicated, and granular.  Unfortunately, it’s not as simple as repeating a few keywords throughout a page (in fact, if you repeat a keyword to the extent that it appears forced or excessive, that can actually hurt your results).

Websites that are set up on the front end by an experienced web professional have a great advantage in managing SEO. But once the site is set up, it will still require constant monitoring.  Managing SEO and keeping your website optimized might mean editing its content, HTML, or coding or working on increasing backlinks.

The online world changes constantly, so your website needs to change along with it. Though you don’t need to spend a huge amount of money on it, it is very important to set aside part of your budget for managing SEO.

We would be very happy to talk to you about making sure that your website is getting the best search results possible. Please contact Niki at 303.949.1876 or niki@focusmarketingandpr.com to set up a free consultation.

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