One Hit Wonders and the Triumph of Consistency

No chart-topping musician, Broadway actor or Olympic athlete ever set out to be a “One Hit Wonder.” And we’re willing to guess this isn’t the mantra behind your brand either. As with many things in life, consistency is often key – frequent recording sessions, regular voice lessons, interval training, consistent marketing.

It pays to be consistent. Within the world of digital marketing and public relations, consistency keeps your brand front and center. Of course, to first create awareness of your brand, you need to meet potential customers/clients where they are to effectively broadcast initial brand details. This ramp-up intel is gleaned from in-depth market research, client demographics and so much more.

Once brand awareness is on your side, consistency becomes the name of the game. Should you communicate with likely clientele weekly, bi-weekly, monthly…? There’s no one-size-fits all metric here. But leaning on our expertise, we can tell you when a consumer, business rep, etc. preforms a Google search, you want your brand there; you want it there when they open their email, when they scroll through daily social media feeds, and so on.

So, what’s the trick to a successful ramp-up and consistent visibility among prospective clients? A thoughtfully executed digital marketing campaign. When you entrust your marketing needs onto Focus Marketing + PR, we’ll support the goals and initiatives of your brand through a seamlessly dedicated partnership between your team and ours. Our devotion of time, energy and focus is just what your brand needs for consistency.

Reach out to Focus’ Niki Lopez at 303-949-1876 or email [email protected], and we’ll talk about ramp-up and consistency in-depth during a complimentary consultation.

About Focus Marketing + PR

Focus Marketing + PR is an affordable, Colorado-based boutique marketing firm specializing in arming small and medium-sized businesses of any industry with tools to navigate the constantly changing digital world. Give us a call today to discuss your marketing and PR needs; we always offer free consultations. Contact Focus Marketing + PR.