Service Packages Now Available!

2014 marks 5 years in business for Focus Marketing + PR! With this milestone we took some time to evaluate our marketing and PR services that we offer our clients and realized that we could do better. As a result we created 4 service packages that are designed with the small business owner in mind. Each package has its own monthly fee, which we would be happy to discuss if you are interested!

There are three package options that cover the basics of online marketing and our fourth option covers public relations. Here are the details:

Basic Plan

This plan offers a starting point for businesses just beginning to delve into the world of internet marketing.  Whether you are a start-up company, or you are looking to diversify your marketing efforts, this is the perfect option for you.  This package includes:

Set-Up & Review of Google Places for Business
Set-Up & Basic Maintenance of Three Social Media Accounts
Creation of One Email Newsletter Per Month
Two Blogs Per Month

Mid-Level Plan

This plan offers a comprehensive plan that will firmly entrench you in the world of Google, and keep you in touch with your clients on a regular basis, as well as encourage referrals.

Set-Up & Full Maintenance of Google Places, Ad Words Account & Ad Words Express
Set-Up & Basic Maintenance of Three Social Media Accounts
Creation of One Email Newsletter & One Promotional Email Per Month
Three Blogs Per Month
Creation & Management of Monthly Referral Program

Monthly Reports of Ad Words & Ad Words Express
Tracking All Reviews Posted About Your Business

Full Plan

This plan is a full plan that includes all elements of a marketing plan to keep you on the cutting edge of marketing and staying in front of all of your clients on a regular basis.  It also includes strategies to bring in new clients and increase your business at a steady, manageable rate.

Set-Up & Full Maintenance of Google Places, Ad Words & Ad Words Express
Set-Up & Basic Maintenance of Three Social Media Accounts
Quarterly Update of Web Content to Include Relevant Keywords
Creation of One Email Newsletter & Two Promotional Emails Per Month
Weekly Blog Creation
Creation & Management of Monthly Referral Program
Quarterly Press Release Creation
Identification & Update of Meta Tags for Website SEO
Tracking All Reviews Posted About Your Business

Public Relations Plan

This plan is designed for those small businesses that have a solid marketing plan but would like to increase exposure using the news media to build awareness and credibility. Our PR plan can help secure media placements for your company that highlight you as an expert in your field. This package is designed to be used for monthly press release and includes:

Media kit building
Press release development – includes creation of topic, writing and pitching of story to media
Follow up communication to media to ensure maximum exposure for your business
Coordinate any and all media placements, interviews, etc. to
Access to Focus Marketing + PR’s extensive network of media contacts
Media training also available for those interested (includes consultation on how to handle interviews effectively to promote your message to your audience through newspaper, magazine or television)