Last week we came across a great article about email marketing. One of the sections of the article talked about unsubscribes (or opt-outs as they are often called) and how we shouldn’t fear or feel sad about them. We totally…
When it comes to running a business, owners will spend a lot of time and energy focused on getting new customers. That makes sense – new business brings in more money. However, we are here to tell you that customer…
Have you noticed that some of the emails hitting your inbox lately look a little different? More specifically, have you noticed that the subject lines are starting to look a little fancier? Many companies are playing around with inserting symbols…