Whoever said “time is money” was really onto something. Especially when it comes to efficient use of Google Ads, formerly known as Google AdWords.
With this online service, you can catch the attention of prospective customers while they’re browsing online using similar keyword search terms as your own. Take this a step further and schedule the ads to appear during your regular business hours. If used correctly, Google Ads can be one of the lowest-cost, highest-return forms of marketing you can employ.
As a default setting, Ads campaigns are set to appear on all days, at all hours, when a relevant search is executed. Trouble is this method isn’t the most logical or economical. Every time your ad runs, you pay. Coordinating ad-run times with business hours guarantees your shop is open when a potential customer dials your number. For larger companies it may make sense to run ads throughout the night – you never know when people may “browse” the world-wide web.
At Focus Marketing + PR, we specialize in Google Ads and general Google management. While many business owners understand the importance of maintaining an active presence on Google, they don’t have time to stay up on Google’s latest features – we do and will! Call us today; we’ll talk Ads in greater deal and complete a complimentary marketing consultation.
About Focus Marketing + PR
Focus Marketing + PR is an affordable, Colorado-based boutique marketing firm specializing in arming small and medium-sized businesses of any industry with tools to navigate the constantly changing digital world. Give us a call today to discuss your marketing and PR needs; we always offer free consultations. Contact Niki Lopez at 303-949-1876 or email firstname.lastname@example.org.