Developing Valuable Content and Avoiding “Filler”

When is the Most Interesting Man in the World ever wrong? Certainly not in this case. Next time you work on creating content on your blog or website, channel this guy and make sure that you create valuable content.

What is the Difference Between Content and Valuable Content?

There is a LOT of content out there, and it can be extremely difficult to wade through it all. So don’t contribute to the problem by padding out your website and blog with filler content. How to differentiate between filler and valuable content?

1. Valuable content is directly relevant to your business and pairs nicely with your SEO and Google AdWords strategies.
2. It doesn’t necessarily provide ALL the information. If you’re a professional providing a service like, say, nutrition counseling, you want to provide the content that will prove that you know your stuff and are a trusted resource. But if you provide every scrap of information on nutrition out there, a) will your website visitors actually take the time to sift through it all or will they simply be overwhelmed? and b) are you just obviating the need for them to hire you and learn more directly from you?
3. Always keep the “quality over quantity” adage in mind. Again, you want to get people interested in your business and tell them what THEY want to know, not provide every scrap of information about your area of expertise. So think about quality from the perspective of the customer.

If you have any questions about creating valuable content, we would be happy to provide guidance. Contact Niki at [email protected] for a complimentary consultation.