Video Advertising: Your Next Marketing Opportunity

We talk a lot about the importance of creating an AdWords campaign as part of your marketing strategy. Video advertising (i.e., YouTube advertising) can also be a fantastic way to reach new customers. Video advertising is certainly becoming more popular, but since relatively few companies are taking advantage of this platform, the clicks are still very reasonably priced.

Who Should Use Video Advertising?

Obviously not all companies lend themselves well to a visual advertisement. But if you have an interesting product, process, or back story, you can definitely consider creating a video to showcase it.

With one caveat:

A poorly produced video isn’t going to do much in terms of converting clicks into clients. Think about a video ad as a very powerful first introduction to your business – if it’s just a blurry iPhone video featuring you talking about your product, you’re not taking full advantage of the marketing opportunity.

So we recommend video advertising only to clients who have the budget to produce a professional video. The bonus is that a very compelling, high-quality video can easily be re-purposed for social media and internal marketing. This can make the initial spend a little more worth it and easy to stomach.

Otherwise, video advertising works pretty much the same as an AdWords campaign. You target customers based on age, gender, interests, and location. You get to pick your budget, and you only pay if someone actually engages with your video for at least 30 seconds (or the end of the video, whichever comes first). Your ad can appear in various places, including in search results and beside playing videos.

Want help creating a video ad campaign for your business? Contact Niki at [email protected] for a free consultation. We can assess whether your business is a good fit for this marketing approach.