Blogging is an excellent way to reach potential customers, build your brand, and improve your SEO. If you’re already blogging, way to go! Now here’s your next step: consider whether blogging on LinkedIn is right for your business.
Reasons to Start Blogging on LinkedIn
Here are a few reasons why you should consider blogging on LinkedIn via its publishing platform:
- If you already have a blog, cross-posting is a breeze. (Here’s a helpful post on how and why you should cross-post all of your blogs to LinkedIn).
- If you are a B2B company, LinkedIn is often the best platform for reaching potential customers.
- If your connections interact with your post (by liking it or sharing it), the link will then be shown to THEIR connections. This is a great way to broaden your reach.
- If you want to develop a reputation as a thought-leader in your field.
Most blogging and social media best practices still apply for LinkedIn. For example, try to include images whenever possible, post frequently (at least several times per week, ideally), and make the content relevant to your audience. You can mix long-form blog pieces with brief updates and links to other articles.
Just remember that LinkedIn is a professional platform, so if you currently have a blog that mixes business with details from your personal life, you should be cautious about including that. We recommend having a dedicated business blog that you are comfortable showing to potential clients.
Also remember that the blog feature isn’t designed for job posts or advertisements. LinkedIn provides separate means for those functions. Check out these platform guidelines for a few additional tips on how to use LinkedIn’s Publishing Platform to your business’s advantage.
We are also happy to answer any questions you have about blogging on LinkedIn or starting a business blog in general. Contact Niki at email@example.com to set up a free consultation.