What is AIO & Why It Matters to Your Website
You still need to write good, human-driven content on your new website to get found by AI. The tricky thing is that because AI is scanning the website, if you have written it fully with AI, it will immediately recognize it and not like it.
Don’t Lose the Human in Marketing
It’s tempting to let AI do it all—logos, content, social posts. But here’s the truth: People can tell. And when they do, it can create distance instead of trust.
Black Friday and Thanksgiving Marketing: History and Trends
Black Friday and Thanksgiving have become synonymous with not only the holiday season but also with some of the most prominent and aggressive marketing strategies in the retail industry. This special time of year, where gratitude is expressed on Thanksgiving and bargain hunting ensues on Black Friday, offers a unique lens through which we can examine the ever-evolving world of marketing.
Social Media Algorithms in 2024: How to Adapt Your Strategy for Maximum Reach
The landscape of social media continues to evolve rapidly, primarily driven by changes in algorithms. For marketing and PR professionals, understanding these shifts is crucial to maximizing visibility and engagement for your clients. This blog will analyze the recent changes in social media algorithms and provide actionable tips on how to adapt your content strategy accordingly.
